Our Story
SweetLegs began in 2014 at a kitchen table in Kelowna, BC, founded by husband-and-wife duo Chris and Addie Pafiolis with a baby on a hip, a leap of faith, and a simple belief that women deserved clothing that felt as good as it looked. What started as a small passion project quickly grew into something much bigger. Today, SweetLegs has sold more than 6 million leggings and become one of the largest e-commerce brands in the Okanagan, while still remaining a family business at heart. Rooted in the belief that “Self confidence is the best outfit, rock it & own it”®, we’re grateful for the community of customers who have helped shape SweetLegs into what it is today.
How it began
2014
Our Story Begins
After almost a year of planning, sourcing, and overcoming frustrations, SweetLegs was born. We spent every moment and dime, taking a leap of faith against all odds. We opened our first location in June, quickly expanded to a larger space by August, and added a 10,000 sq ft facility in October. By December, our first retail store opened to meet the overwhelming demand from our community.
2016
Signature Leggings & Expansion
In 2016, we launched our signature leggings, featuring exclusive sizing with improved fit and fabric. To support our growth, we moved to a larger warehouse and opened a beautiful new retail store in Lake Country, showcasing the SweetLegs brand.
2017
Theo's Legacy
In June 2018, we started Theo’s Legacy Fund in memory of our son Theo Pafiolis, who tragically passed away from hypoplastic left heart syndrome at just five days old. Through sales of Theo's print leggings, we raised $54,760 for multiple charities and organizations. Theo's legacy forever left its mark on the SweetLegs family, inspiring us to continue our mission with compassion and dedication, reminding us of the profound impact we can have on our community.
2019
SweetTops Collection
2019 marked our expansion beyond leggings with the launch of SweetTops. Designed with the same comfort-first philosophy, the collection introduced tops, tunics, and everyday layering pieces that made outfitting with SweetLegs easier than ever.
2021
Athleisure Colletion
The launch of our Athleisure Collection in marked another major expansion for SweetLegs. Featuring performance compression fabric in leggings, crops, and biker shorts, plus sports bras, hoodies, pullovers, and accessories, the collection blended active function with everyday comfort.
2022
Maternity Collection
In 2022, we introduced the Maternity Collection, featuring leggings and biker shorts designed to support women through every stage of pregnancy and postpartum recovery. Made with the same buttery-soft SweetLegs fabric customers love, each style features a supportive double-layer waistband that adapts to a growing belly for lasting comfort and fit.
2024
Ambassador Program Launch
In 2024, we launched the SweetLegs Ambassador Program, giving our customers a new way to share the brand they love, connect with our community, and earn along the way.
Community Giving
In 2017, the founders of SweetLegs experienced the heartbreaking loss of their newborn son, Theo. To honour his memory, they introduced a commemorative print legging and pledged to donate $5 from every sale to support families staying by their palliative children’s side. This heartfelt initiative has provided much-needed assistance to these families and has enabled SweetLegs to contribute to additional organizations such as Mama's For Mama's, Cops For Kids, and various other charities. By celebrating Theo's memory, SweetLegs continues to bring hope and support to countless families and communities.
Designed for Real Life
From core essential styles to eye-catching prints, SweetLegs is dedicated to creating comfortable, versatile clothing for every day. With comfort at the heart of our brand, each piece is designed to offer the right fit, an easy feel, and lasting confidence, with inclusive sizing that makes it easier to find styles you love. Whether your style feels bold and expressive or simple and cozy, SweetLegs is made to help you feel comfortable, confident, and completely yourself.
Shop with us
However you like to shop, we’ve got you covered. Shop online, connect with an Independent Distributor near you, or visit our flagship store at Orchard Park Mall in Kelowna to experience SweetLegs in person. Our Canadian customer service team is always happy to help.
