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Our Story

Established in 2014 by a passionate husband and wife duo, Chris & Addie, at their kitchen table with a baby on a hip, SweetLegs quickly garnered a dedicated following for their ultra-comfortable, patterned leggings, and body-positive ethos. With an empowering Independent Distributor Program, and worldwide shipping from our online store, SweetLegs is dedicated to promoting self-confidence and individuality. Embracing the motto "Self confidence is the best outfit, rock it & own it"®, the brand remains devoted to its core values of comfort, community, and confidence, ensuring every SweetLegs wearer feels part of an inspiring movement, no matter the occasion.

How it began

2014

Our Story Begins

After almost a year of planning, sourcing, and overcoming frustrations, SweetLegs was born. We spent every moment and dime, taking a leap of faith against all odds. We opened our first location in June, quickly expanded to a larger space by August, and added a 10,000 sq ft facility in October. By December, our first retail store opened to meet the overwhelming demand from our community.

2016

Signature Leggings & Expansion

In 2016, we launched our signature leggings, featuring exclusive sizing with improved fit and fabric. To support our growth, we moved to a larger warehouse and opened a beautiful new retail store in Lake Country, showcasing the SweetLegs brand.

2017

Theo's Legacy

In June 2018, we started Theo’s Legacy Fund in memory of our son Theo Pafiolis, who tragically passed away from hypoplastic left heart syndrome at just five days old. Through sales of Theo's print leggings, we raised $54,760 for multiple charities and organizations. Theo's legacy forever left its mark on the SweetLegs family, inspiring us to continue our mission with compassion and dedication, reminding us of the profound impact we can have on our community.

2021

Product Expansion

From 2021 onwards, we launched a dozen new products each year, continually innovating and expanding our offerings to keep our customers excited and engaged.

2022

Enhancing Customer Experience

During these years, we focused on enhancing the customer experience. We streamlined our operations and added interactive features like a size guide, return portal, and ID onboarding portal. We also introduced new styles beyond leggings, ensuring our customers had a seamless and enjoyable shopping experience.

2024

10th Anniversary and Ambassador Program Launch

In April 2024, we celebrated our 10th anniversary with the launch of the SweetLegs Ambassador Program. This milestone marked a decade of creating products that inspire and build confidence, and the new program empowered our community to share their love for SweetLegs, further strengthening our brand’s presence and connection with our customers.

Community Giving

In 2017, the founders of SweetLegs experienced the heartbreaking loss of their newborn son, Theo. To honour his memory, they introduced a commemorative print legging and pledged to donate $5 from every sale to support families staying by their palliative children’s side. This heartfelt initiative has provided much-needed assistance to these families and has enabled SweetLegs to contribute to additional organizations such as Mama's For Mama's, Cops For Kids, and various other charities. By celebrating Theo's memory, SweetLegs continues to bring hope and support to countless families and communities.

Products for Everyone

SweetLegs is dedicated to delivering eye-catching legging patterns alongside everyday, cozy clothing options tailored to our diverse clientele. Ensuring comfort for all is at the heart of our brand, offering an inclusive size range from 00 to 28. With a focus on creating delightful, versatile, and adaptable garments, SweetLegs embraces and celebrates the unique style and individuality of each customer, making every fashion experience enjoyable, inclusive, and truly SweetLegs.

Shop Local or Online

Independent Distributors can be found across Canada and into the USA and have been a pivotal part of SweetLegs’s success.  Beyond being great brand ambassadors, IDs also offer a local shopping experience whereby customers can have a fun experience and see the product they are purchasing locally and investing in their community.  Prefer buying from the comfort of your home?  Our website is designed and built to make your online shopping experience intuitive and enjoyable and our Canadian customer service team is available to help!

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