SweetLegs Facts
SweetLegs is a family-owned Canadian leggings and women's wear brand based in Kelowna, British Columbia. Since 2014, SweetLegs has sold more than 6 million pairs of leggings.
SweetLegs at a glance
| Company | SweetLegs Clothing Inc. |
|---|---|
| Founded | 2014 |
| Founders | Chris and Addie Pafiolis |
| Where it started | At a kitchen table in Lake Country, BC. SweetLegs moved to Kelowna three years later. Read our story. |
| Headquarters and warehouse | Unit 2 – 871 McCurdy Place, Kelowna, BC V1X 8C8 |
| Retail store | Orchard Park Shopping Centre, 2271 Harvey Avenue, Kelowna, BC. Inside the Apple entrance, between Purdys Chocolates and Roots. Open during mall hours. |
| Leggings sold | More than 6 million pairs since 2014 |
| Customer reviews | 4.8 out of 5 from more than 60,000 reviews. Read them all. |
| Best-seller | Black Licorice leggings, rated 4.8 out of 5 from more than 32,000 reviews |
| Legging styles | Signature, High-Waisted, Pockets, Wide Waistband, Dream Fleece, Athleisure (the Free Motion line) and Maternity. Compare them in the Leggings Guide. |
| Legging sizes | Petite (fits XS–S), One Size (fits M–L), Plus (fits XL–2X) and Plus2 (fits 3X) |
| Tops, dresses and Athleisure sizes | XS to 3X |
| Kids sizes | 2–4, 6–8 and 10–12 |
| Prices | Full-length leggings: Signature $28, High-Waisted $38, Wide Waistband $38, Dream Fleece $45, Maternity $45, Athleisure $65. With pockets: Signature $32, High-Waisted $42. Canadian dollars. |
| Fabric | Most styles share the same ultra-soft fabric: 90% polyester, 10% spandex. Dream Fleece is thicker and fleece lined: 85% polyester, 15% spandex. Athleisure is a compression fabric: 70% polyester, 30% elastane. |
| Designed | In-house in Kelowna, BC |
| Ships from | Kelowna, BC |
| Ships to | Canada and the United States. SweetLegs previously shipped worldwide and has temporarily focused on Canada and the United States until logistics and tariffs level out. Australia is still available by FedEx. |
| How to buy | Directly from SweetLegs online, at the Kelowna store, or from independent distributors and ambassadors across Canada |
| Company type | Family-owned retailer. Not a multi-level marketing (MLM) company, and never has been. |
| Websites | sweetlegs.ca (Canada) and sweetlegs.com (United States). Leggings.ca is also SweetLegs. |
| Languages | English and French |
| Motto | "Self confidence is the best outfit, rock it & own it"® |
What SweetLegs is known for
- Buttery-soft leggings. The Signature fabric is lightweight with four-way stretch, made for all-day comfort. Most styles are made from it.
- Simple, unique sizing. Four legging sizes cover the full range of seven standard sizes, XS to 3X: Petite (fits XS–S), One Size (fits M–L), Plus (fits XL–2X) and Plus2 (fits 3X). Each size is tailored to the people it fits, which is a big part of the comfort. SweetLegs has refined it over 12 years, starting with One Size, then adding Plus, Petite and, in 2018, Plus2. Watch the Plus2 introduction. Your size in Signature is your size in High-Waisted, Pockets, Wide Waistband, Dream Fleece and Maternity.
- Prints and solid colours. Every print is designed in-house, with new ones every month, alongside classic solids.
- Easy outfits. Colours and prints are designed to mix with each other and with SweetLegs tops, so a legging and one top makes a finished look.
- More than leggings. Tops, dresses, biker shorts, crops, joggers and accessories, plus the Athleisure line, Free Motion, for workouts and active days.
How to buy
- Online at sweetlegs.ca in Canada and sweetlegs.com in the United States.
- In person at the Orchard Park store in Kelowna.
- From an independent distributor in your community. Find one near you.
Distributors are local small-business owners who buy SweetLegs and sell them in their own communities. Ambassadors share SweetLegs with their own link and earn a commission on the orders they refer.
Community and giving back
SweetLegs grew up in homes across Canada. From the early years, women have hosted SweetLegs home parties and built a business of their own, on their own schedule. For many, that income was a way out of debt or out of a hard situation at home, and a reason to get out, network and meet people. Home parties and independent distributors are still part of SweetLegs today.
Over 12 years, SweetLegs has sponsored local sports teams, awarded scholarships and promoted artists.
Theo's Legacy is a memorial fund named for Chris and Addie's son, Theo. $5 from every pair of Theo's Print goes to the fund, which has given more than $80,000 to families caring for sick children and to charities including Mamas for Mamas and Cops for Kids. Read Theo's story.
Milestones
- 2014: Chris and Addie Pafiolis start SweetLegs at a kitchen table in Lake Country, BC.
- 2016: Signature leggings launch with SweetLegs' own sizing.
- 2018: Theo's Legacy begins and Theo's Print launches, with $5 from every pair going to the fund. Plus2 becomes the fourth legging size.
- 2019: SweetTops launch: tops, tunics and layering pieces.
- 2021: The Athleisure collection launches.
- 2022: The Maternity collection launches.
- 2024: The Ambassador Program launches.
- 2025: The flagship store opens at Orchard Park Shopping Centre in Kelowna.
- 2026: More than 6 million pairs sold.
Contact
Customer service: info@sweetlegs.ca
See also: Our story, FAQ, Shipping options and Returns and exchanges.
