This Privacy Policy describes how SweetLegs Clothing Inc. (“SweetLegs”, “we”, “us”, or “our”) collects, uses, discloses, and otherwise processes your personal information when you visit, use our services, or make a purchase from www.sweetlegs.ca (the “Site”), or otherwise communicate with us (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

We are committed to respecting your privacy and maintaining transparency about our data practices. Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or for other operational reasons. When we do, we will post the updated Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected within the past 12 months personal information from a variety of sources. The information we collect and how we use it depends on how you interact with us.

In addition to the specific purposes described below, we may use personal information to:

• Communicate with you
• Provide, operate, and improve the Services
• Comply with legal obligations
• Enforce our terms and policies
• Protect the security and integrity of our business, users, and systems

What Personal Information We Collect

When we refer to “personal information”, we mean information that identifies, relates to, describes, or can reasonably be associated with you.

Information We Collect Directly from You

You may provide us with personal information when you interact with the Services, including:

• Contact details (name, email address, phone number, mailing address)
• Order and transaction information (billing address, shipping address, payment confirmation, order history)
• Account information (username, password, security information)
• Shopping and engagement information (items viewed, added to cart, purchased, loyalty points, product reviews, referrals, gift cards)
• Customer support communications (information you include in messages or support requests)

Payment Processing Note: We do not store full payment card numbers or full payment credentials. Payments are processed securely by our payment processors, and we receive limited information such as payment status, confirmation, and basic transaction details.

Providing certain information may be required to use specific features of the Services. You may choose not to provide some information, but this may limit functionality.

Information We Collect Automatically (Usage Data)

We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, SDKs, APIs, server-side integrations, and similar technologies (“Cookies”).

This may include:

• Device identifiers and browser information
• IP address and approximate location
• Pages viewed, links clicked, and actions taken
• Referral sources and session activity

Information We Obtain from Third Parties

We may receive personal information from third parties, including:

• Service providers such as Shopify, hosting providers, and analytics partners
• Payment processors that process payments on our behalf
• Marketing and advertising partners that help us measure campaign effectiveness and deliver relevant ads
• Data and analytics platforms that aggregate and analyze information across channels

Any information obtained from third parties is treated in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use personal information to:

• Process payments and fulfill orders
• Manage accounts and customer relationships
• Send transactional communications
• Arrange shipping, returns, and exchanges

Shopify may process your information in accordance with its own privacy policies when providing e-commerce services.

Marketing, Analytics, and Advertising Technologies

We use marketing, analytics, and advertising technologies to operate, analyze, improve, and promote our Services.

These technologies may include:

• Analytics and data platforms (such as Google BigQuery and tools like Windsor.ai) for reporting, attribution, and performance analysis
• Advertising and marketing tools for campaign measurement and personalized advertising
• Tag management systems, pixels, SDKs, APIs, and server-side integrations
• Customer engagement and retention tools for email, SMS, loyalty programs, and promotions

These tools may collect or receive information such as device data, IP address, event data, interactions with advertisements, and purchase or conversion data. Where permitted, this data may be combined with other information we hold about you.

Where required by law, these activities are conducted based on your consent, which you may manage or withdraw at any time.

Security and Fraud Prevention

We use personal information to detect, investigate, and prevent fraudulent, illegal, or malicious activity, and to protect our Services and users.

Communicating with You and Improving Our Services

We use personal information to provide customer support, respond to inquiries, and improve our Services based on user feedback and usage patterns.

Legal Bases for Processing (EEA / UK)

If you are located in the European Economic Area or the United Kingdom, we process personal information under one or more of the following legal bases:

• Performance of a contract
• Legitimate interests (such as improving our Services and preventing fraud)
• Consent (such as for marketing and advertising cookies)
• Compliance with legal obligations

You may withdraw consent at any time.

Cookies and Consent Management

We use Cookies to operate and improve our Site, run analytics, and support marketing and advertising activities.

We use a consent management platform provided by Pandectes to manage Cookies and similar technologies and to support compliance with applicable privacy laws.

When you visit our Site, you may:

• Accept or reject non-essential cookies
• Manage cookie preferences by category
• Withdraw or change consent at any time

Essential cookies required for site functionality are always enabled.

You can update your preferences at any time via the cookie settings link on our Site.

How We Disclose Personal Information

We do not sell, rent, or trade your personal information. We also do not share your personal information with outside companies for their own independent marketing.We only provide limited personal information to trusted service providers when it required. Such circumstances may include:

• Vendors and service providers performing services on our behalf
• Marketing, advertising, analytics, and measurement partners
• Affiliates within our corporate group
• Third parties at your direction or with your consent
• Authorities or parties as required by law or in connection with a business transaction

We have disclosed the following categories of personal information in the past 12 months:

• Identifiers and contact information
• Commercial and transaction information
• Internet or network activity
• Approximate geolocation data

We do not use or disclose sensitive personal information to infer characteristics about you.

User Generated Content

If you submit reviews or other content to public areas of the Services, that information will be publicly accessible. We are not responsible for how others use information you choose to share publicly.

Third Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties. Please review their policies before providing information.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention

No security system is completely secure, and we cannot guarantee absolute security. We retain personal information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Your Rights

Depending on your location, you may have the right to:

• Access or know what personal information we hold
• Request deletion or correction
• Receive a copy of your information (portability)
• Opt out of sale, sharing, or targeted advertising
• Restrict processing or withdraw consent
• Appeal decisions regarding your requests

We will not discriminate against you for exercising your rights.

You may exercise your rights by contacting us using the information below. We may need to verify your identity before responding.

Managing Marketing Communications

You may opt out of promotional emails at any time using the unsubscribe link in our emails. We may still send non-promotional communications related to your account or orders.

International Users

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

Contact Us

If you have questions about this Privacy Policy or our data practices, or wish to exercise your rights, contact us at:

Email: info@sweetlegs.ca

Address:
SweetLegs Clothing Inc.
871 McCurdy Place, Unit 2
Kelowna, BC, V1X 8C8
Canada

For purposes of applicable data protection laws, SweetLegs Clothing Inc. is the data controller of your personal information unless stated otherwise.

Last updated: Dec 30, 2025